Kenneth L. Anderson,
Prototyping & Deployment
Ten Spider Enterprises
Why Is Proper Website
Development and Optimization Important?
When seeking to establish a presence on the Worldwide Web, your
website must be capable of drawing traffic (invitation), engaging
your visitors (retention), successfully delivering your message
(conversion) and convincing visitors to return and bring friends
(growth). Development of an appealing, visitor-friendly, maintainable
and expandable website is an absolute essential for the entrepreneur,
organization or individual with a point to make or a product or service to
sell. Proper website development hinges on many factors, most
important of which are:
- The vision and marketing expertise of the business owner and
- The concept and focus of the business or website;
- Available resources — finances, people, expertise,
Ten Spider Enterprises:
Fast, Expandable, Feature-Rich
Ten Spider Enterprises can directly assist you in website development,
optimization or redesign by offering comprehensive and integrated website
development solutions. Having begun our business three years ago from
the same point at which many first-time web entrepreneurs venture onto the
internet today — with little financing and no idea of where to start,
today we maintain a manually-edited website in excess of 380 pages in
size spanning two domains and receiving worldwide traffic.
As we began our website, we went through several construction iterations as
we discovered things we should not be doing and made corrections.
The rapid growth of our website complicated ongoing website
refinements; maintenance became laborious and time-consuming.
Eventually, I decided an automated, template-driven process was
required, but could not find a system sufficiently flexible and
expandable to conform to our existing website design and allow for its
I designed my own.
for Integrated Modular Design (SIMD)
The Strategy for Integrated Modular Design (SIMD) is a programming system
for website development driven by a conceptual understanding of what makes
a website function properly and how expansion can be achieved without
damaging or disrupting existing infrastructure. I have been able to
develop this tool based upon my 20-plus years of applications,
communication and real-time programming experience. Having
launched SIMD in Alpha test on 1 Jun 2005, the initial release is
now a fully functional production tool which has been used to develop or
upgrade over 230 pages on our website, including the page you are
Your Website Development System Benefit Me?
SIMD website development and optimization can benefit you if you:
- Need a small website designed quickly;
- Require a large website or a smaller website with the ability to
- Want to optimize your web pages for better search engine
recognition and placement;
- Desire consistent web page design across your entire website with
modification via a single operation rather than page by page;
- Would like your content grouped within theme sets for better
organization and visitor access;
- Would like to customize the look and feel of your web pages on an
individual basis as well as by theme;
- Require quick insertion or deletion of content without having to
disturb the structure of your pages;
- Desire web pages which can be modified sectionally without disrupting
the remaining page layout;
- Would like some content on your web pages to change with each page
- Have a requirement for distribution of content across multiple
Your Website Development System Work?
SIMD makes use of modular building block templates combined within an
integrated and controlled framework to achieve a variety of web page
structures depending upon how the templates are deployed. Imagine, if
you will, a prefabricated home. Sections can be fitted onto the home
to custom build to your individual specifications. If you have a unique
requirement not available in one of the prefab sections, or modules, a
special module can be constructed for you and fitted into the existing
structure without requiring redesign of the entire home.
SIMD works in a similar manner, tying together individual templates to
build web pages, then tying these pages together into groups to create a
tightly-integrated website structure. Unlike most website design
tools, including the more expensive and well-known ones, SIMD
permits a nearly limitless variety of web page designs within a
search-engine-friendly and browser-compatible XHTML- and CSS-compliant
framework without using HTML frames.
the Advantages of SIMD?
There are numerous advantages to be gained through use of the SIMD
system. Foremost among these is the ability to selectively modify
individual web pages, portions of web pages, groups of pages falling within
a specific theme, or entire websites in rapid fashion. With appropriate
templates in place, uniform changes to a website containing hundreds of
pages can be performed within minutes. Using SIMD, a portion of
a web page can be reconstructed without potentially altering the appearance
and behavior of the remainder of the page.
Other website development and optimization features of SIMD include:
- The ability to alter content on a dated basis or randomly with each
page refresh; this feature is especially useful for web
publishers desiring to rotate images or ad content. Photo images,
graphics and text blocks can be intermixed within the rotation cycle.
While the rotation is random, specific content can be made to appear
making it compatible with all browsers, but can readily incorporate
- Validation of all SIMD-generated code as XHTML 1.0
Transitional and CSS 2.0 compliant under W3C. This assures that
your web pages will be readable by a wide variety of browsers as well
as by search engine spiders (bots).
- Generation of proper META tags to further assure that your web pages
are fully compliant and search engine friendly.
- Inclusion of a master sitemap, regional (theme-based)
sitemaps, or both as a standard website development feature.
- The ability to incorporate pages from multiple domains within a
single encompassing website structure. A master or
directory website can be constructed which references others,
or two or more websites can be interlaced on a themed basis.
- Seamless integration with pMachine Pro™ blog software.
pMachine Pro™ is free stand-alone blogging software that
ranks with the best blog software on the market today.
- The ability to integrate a website statistics package (web counter)
within your site. We currently support two full-featured web
counters, including one free web counter.
- Installation of robots.txt and .htaccess files on
your server as a standard part of the development package.
- Inclusion of a screening facility which automatically blocks bad
bots and malicious IP addresses we have identified, preventing
them from compromising your published web page content and email
- Automatic and immediate webmaster email notification if a web page
does not perform properly due to improper code configuration.
- You are not permanently bound to the system, although site
maintenance and upgrade without SIMD in place will return to a
conventional mode and dynamic functionality will not be available.
- Varying levels of support depending upon your method of
- WEBMASTERING: We provide all website support
except for that routinely afforded by your hosting service. We
provide full website development except for content creation,
including integration of your content into the website. We offer
proofreading as a standard part of initial website development.
Subhosting is available as an option at this level, as is content
creation. An ongoing minimum monthly fee is charged following
initial website development.
- MAINTENANCE: We provide all Webmastering functions
listed above EXCEPT modification and uploading of content
pages to the host server when content-only changes are involved.
Subhosting is not available at this level. If you make frequent
text-only content changes and feel comfortable uploading files to
your server, you can save some webmastering costs by employing
this option, at our discretion.
- DESIGN ONLY: We provide full website development
on our system, then turn over the completed XHTML pages to you.
Once you approve the final product, the contract is considered
complete and you install the code as you see fit. At this level,
only XHTML pages will be provided to you and no dynamic
functionality (such as content rotation) can be enabled.
Installation and maintenance will be your responsiblity or may be
contracted at our standard hourly rate.
the Requirements and Limitations of SIMD?
SIMD requires your web hosting provider to run UNIX and Apache on your
server. Additionally, PHP 4 must be installed on your server, as
SIMD is a PHP-based system. We must be granted FTP access to your
web server account (for Webmastering and Maintenance support
levels). Because our system is proprietary, you may be required to sign
a non-disclosure agreement (for Webmastering and Maintenance
support levels only).
We do not perform graphic design. However, graphics can be incorporated
into portions of the SIMD website structure.
SIMD is not presently configured for database usage or access. We will
be implementing mySQL database capability in a future release. SIMD is
not presently configured for ecommerce. We will be implementing
ecommerce functionality in a future release.
SIMD is a remarkable system for website development and optimization.
It employs sophisticated programming techniques to render a flexible,
highly expandable and infinitely diverse solution to your webmastering
needs. When combined with our Rapid Website Prototyping and
Deployment model, a fully functional website (requiring only content
insertion) can be brought online within hours.
If you are interested in having a website developed using SIMD, please
email the Spidermaster (using the Contact Us link
at the top right of any page) through this website for details and
price quotation. Specify SIMD Website Request as the Subject
Line of your email.
Authored by Kenneth L. Anderson,
President, Ten Spider Enterprises. Original article
published 30 January 2006.
Follow links to the right to learn more about website development and optimization and to view a
live example of Rapid Website Prototyping.
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